Riding the AI Wave: My Upcoming Session at the Ragan AI Horizons Conference
The AI Horizons Conference by Ragan is just around the corner, and I’m thrilled to share that I’ll be speaking on Creativity 2.0: Ride the AI Wave—and Turn Time into Creative Impact. Join me on February 25th at 3:30 PM for a hands-on session designed for marcom professionals ready to seize AI's creative opportunities.
With reports like McKinsey's predicting that AI could automate up to 70% of knowledge workers' tasks, the question isn’t if AI will change how we work—it’s how we’ll use the time AI frees up. Will we focus on incremental gains or use this moment to achieve creative breakthroughs? My session will dive into the latter, offering actionable strategies to turn AI into a creative catalyst for your work.
Here’s a sneak peek at what I’ll be covering:
Transforming Mundane AI Interactions into Creative Catalysts
Discover how routine AI tasks can spark innovative thinking and elevate your work.
Ensuring Creative Outputs Align with Your Org’s Authentic Perspective
Learn how to maintain your brand’s voice and values while leveraging GenAI.
Refining Outputs for Nuanced, Engaging Messaging
I’ll share my go-to strategy for turning AI outputs into messaging that resonates deeply.
Equipping Creators with Essential AI Knowledge
Training your team on key AI principles, like copyright basics, to create responsibly.
Overcoming Creative Blocks with AI-Driven Insights
Take home tactics for using AI to break through creative blocks and spark fresh ideas.
Think of this session as a creativity workshop—with AI as the ultimate surfboard. You’ll leave with practical tools and fresh inspiration to ride the AI wave with confidence and impact.
I’d love to see you there if you're attending the conference! Let’s explore how marcom professionals can redefine their influence in this exciting era of AI.
JOIN ME & SAVE $150
USE CODE "CATHERINE150"
See you at 3:30 PM on Feb 25th in Miami—let’s catch the wave together!
2025 AMA International Collegiate Conference
I look forward to connecting with the next generation of marketing leaders at AMA ICC 2025 in New Orleans! As a speaker, I’m excited to contribute to the Evolve theme and dive into discussions on adaptability and innovation in today’s marketing world.
Reserve your spot now — see you in April!
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