Creators, Let's Lead the AI Revolution Together
Welcome to The Strategist Blog, a space for creators to explore and leverage our unique advantages in the age of AI.
Drawing on my experience crafting successful strategies for Adobe, VMware, and Dell Technologies—and recognized with a 2023 Gold MarCom Award as part of the first enterprise AI Council that wrote the gold standard playbook, I bring insights into how AI impacts authenticity, engagement, and the value we bring to the world.
We, as creators, are uniquely positioned to define the future. Let's dive into practical strategies and stories that empower us to lead with both advantage and responsibility.
Speaking & Consulting: Creating with AI for Business Results
Beyond the blog, I offer speaking engagements and consulting through Expera Consulting, my AI strategy company. Leveraging my security and regulation marketing expertise, we've earned the trust of Fortune 500 companies, helping them harness AI for human-centered innovation.
Catherine
Catherine Richards
Co-Founder & Managing Partner, Expera Consulting
Writer and Editor, The Strategist Blog and 'Making GenAI Work for Work'
Live & Virtual Presentations & Workshops: AI for Action-Takers!
I speak to teams and organizations of all sizes, delivering actionable insights tailored to your needs in a fun, relatable way. Click the button to learn about current presentation topics and how to book.
Recent Speaking Engagements
The AI Horizons Conference, Miami, Florida, Feb 24-26, 2025
'Creativity 2.0: Ride the AI Wave—and Turn Time into Creative Impact'
Presented actionable strategies that shifted leaders' AI focus from efficiency metrics to creative potential, challenging attendees to ask "What if?" instead of "How much?" An attendee noted: "For communications professionals seeking tangible, actionable takeaways, Ragan events are the gold standard."
Idaho National Laboratory, November 2024
Ride the AI Wave: Become AI-Savvy Communicators
Equipped 200 senior communicators at America's leading nuclear research facility with strategic guidance and practical action steps for leveraging their internal LLM, delivering customized insights to enhance scientific communications while preserving authentic human connection.
The GenAI Conference, Athens, Greece, November 2024
GenAI Strategy Getting Hands-On
Delivered practical implementation guidance for senior leaders at Europe's premier generative AI conference, providing actionable strategies for developing enterprise-wide generative AI adoption and integration while navigating ethical challenges unique to European regulatory frameworks.
Elevance Health, Spring 2024
Maximizing the Creative Potential of Your Private LLM
Guided healthcare communications professionals at one of America's largest health insurers on optimizing their proprietary large language model for impactful, compliant healthcare messaging that maintains regulatory adherence while enhancing patient engagement and communication effectiveness.
AI for Agencies, September 2024
Practical Strategies Using AI
Shared tips and tricks with fellow AI experts on the topic of creating with AI.
The GenAI Conference, Athens, Greece, March 2024
Empower Yourself: How to Go from Doer to Observer in the Era of GenAI
Taught European business leaders strategic approaches to evolve their roles from tactical execution to strategic oversight by leveraging generative AI tools.
AI Certificate Course, Ragan, March 2024
Course Session: Content Generation: Upskill Your Writing and Multimedia Creation with AI
Presenters: Catherine Richards, Jennifer Clemente, Steve Mudd
Co-presented an intensive professional development session for communications professionals seeking AI certification, providing actionable guidance to create with AI.
Featured In
🌟 Trailblazer Spotlight 🌟
Meet Catherine Richards – Co-Founder & Managing Partner of Expera Consulting and a true pioneer in marketing AI leadership. With her innovative approaches and passion for empowering marketers, Catherine's experience equips orgs with the strategies and grit to achieve their AI goals.
How AI helped Catherine Richards amplify empathy
Ragan Communications & PR Daily
By Sean Devlin
Sept. 25, 2024
6 ways communicators can influence the AI budgeting process
Ragan Communications & PR Daily
AI & Automation
Ragan’s series on budgeting for communicators
By Justin Joffe
Oct. 3, 2024
