About | Catherine Richards

Hi, so glad you're here!
I focus on insight and action to help us discover our advantage with AI. Because being human is the ultimate marketing asset.

Welcome to The Strategist Blog, where we delve into AI's transformative power for creators.

My background includes crafting content and experience strategies for Adobe, VMware, and Dell Technologies with engaging narratives that map to engagement, conversions, and renewals. As a VMware’s Marketing AI Council member, our achievements include winning the 2023 Gold International MarCom Award.

Here, we share creator insights and actions that help us explore AI's potential to shape the future of our work. That future is human-first, AI-powered.

We explore AI technology’s impact on authenticity, engagement, careers, and business value. We'll meet people with diverse perspectives and stories of success. And I want to hear your stories, too.

Working with AI is about more than marketing at scale. It’s about redefining our true value as creators in a rapidly changing landscape where human contribution will be even more valuable than ever.

Join me — observers aren't shaping the future of work. Doers are. We're the doers. Let's get going!

Catherine

Catherine Richards

AI Strategist Leading Responsible & Creative GenAI Strategy

Writer and Editor, The Strategist Blog and 'Making GenAI Work for Work'

Founder, Expera Consulting

Expera Consulting is my AI strategy company, where we help startups and Fortune 500 companies turn their AI ambitions into reality. Founded by AI strategists who successfully guided a global organization through generative AI adoption in six months, we bring proven expertise and a hands-on approach to equip businesses with the strategies, tools, and resilience needed to achieve their AI goals.

Speaking Engagements

I speak to teams and organizations of all sizes, delivering actionable insights tailored to your needs in a fun, relatable way. Contact me directly to bring this expertise to your organization.

The AI Horizons Conference, Miami, Florida, Feb 24-26, 2025

Creativity 2.0: Ride the AI Wave—and Turn Time into Creative Impact