AI Search Has Changed the Rules.

Is Your Brand Keeping Up?

 

​Traditional search ranked links. AI search delivers answers. It pulls from widely available, authoritative, and structured data—which means if you’re not actively shaping your AI presence, third-party sources might be doing it for you. This is no longer just an SEO challenge—it’s a brand management priority.

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​​What You'll Learn in This Cheat Sheet (When Used with the Blog Post)

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• Assess How AI Perceives Your Brand – Use five targeted questions to audit AI-generated responses about your organization.

• Measure What Matters – Learn how to evaluate accuracy, sentiment, and visibility in AI-driven search.

• Take Control of Your AI Presence – Get guidance for correcting misinformation, improving AI discoverability, and strengthening brand authority.

• Develop a Proactive AI Search Strategy – Learn how to influence AI-generated results by creating authoritative, structured, and expert-backed content.

 

​By using both, you'll gain an understanding and practical steps to apply what you've learned.

 

​Who Should Use This Guide?

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• Marketing & Brand Leaders ensuring AI search accurately represents their organization.

• Enterprise Executives & Thought Leaders looking to strengthen their visibility in AI-generated search results.

• Communications & PR Teams managing brand reputation in a rapidly shifting search landscape.

• SEO & Content Strategists adapting to AI’s evolving role in content discovery.

Take Control of Your AI Search Presence Today

 

Want to discuss how we can help your brand? Contact Catherine Richards,

Co-Founder & Managing Partner of Expera Consulting at catherine@experaconsulting.com.

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