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Glossary of the Top 50+ AI and GenAI Terms Demystified
This glossary decodes the top AI and GenAI terms and concepts for marketers.

Catherine Richards
13 min read


“Nobody Has Shared Real Talk About AI Like This” What Students Asked at the AMA Collegiate Conference
Inside a conversation for next-gen marketers that cut through the noise and got real about the impact of AI.

Catherine Richards
3 min read


The Relationship Status Update Between AI Search and Brand Management
Learn the new rules of engagement between AI search and brand management and get a Cheat Sheet to help you adapt

Catherine Richards
5 min read


Ten AI Skills to Make You Indispensable in 2025
10 game-changing skills to prepare you and your team with AI by 2025

Catherine Richards
13 min read


Bringing MAICON 2024 Home: Key Learnings for Creators
These five takeaways, drawn from a week of insights at MAICON 2024, help creators navigate the complexities of the AI landscape.

Catherine Richards
5 min read


For Creators: How to Think Like a Threat Hunter When Using AI
How to unleash the threat hunter within to manage AI risk.

Catherine Richards
7 min read


Ditch Generic GenAI Output: Level Up With These Key Takeaways
Good enough isn't good enough! Use these key takeaways to elevate output.

Catherine Richards
4 min read


Tool-osophy 101: Uncovering GenAI Tool Personalities for Creators
Use this fun exercise to uncover differences in GenAI tool personalities.

Catherine Richards
3 min read


Being Human is the Ultimate Marketing Asset
Marketers' go-to blog for insight and knowledge to strategize our human + AI advantage.

Catherine Richards
2 min read


Making GenAI Work for Work: Find Your Use Case
How to identify a GenAI use case and lead adoption at your org.

Catherine Richards
3 min read


Making GenAI Work for Work: The ROI of REAL Connection
6 ROI-ranked strategies to build stronger connections using GenAI.

Catherine Richards
5 min read


Making GenAI Work for Work: Create a Marketing AI Council
Learn how to create a marketing AI council in your org from people who have done it and won GOLD.

Catherine Richards
3 min read


Making GenAI Work for Work: Nobody is Coming to Save You
Here are 5 steps to get started carving out your place in the era of GenAI.

Catherine Richards
4 min read
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